How a small-town manufacturer became the hottest seller on social media.
In a squat little structure overlooking a highway access road in Lexington, North Carolina, smack in the hilly, pork-loving Piedmont region, a revolution is brewing. There’s no sign on the building but a piece of paper taped to the door: LOLLY WOLLY DOODLE, it says, as if in some Southern code. Lolly Wolly Doodle. That’s the name of an unassuming online children’s clothing company started by Brandi Temple, a likable local mom who had never held a corporate job when she started posting her homemade dresses on the Web five years ago—then managed to seize one of the Holy Grails of online sales. Read More